Privacy Policy

Last updated: 7 September 2026

Scafell Ltd (“Scafell”, “we”, “us”, or “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website at scafell.ai.

Scafell Ltd is registered in England and Wales (company number 16972521), with its registered address at Alacrity House, Kingsway, Newport, Wales, NP20 1HG. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Scafell Ltd is the data controller.

1. What data we collect

We keep data collection to a minimum. When you interact with our website, we may collect:

• Contact information — your name and email address, if you choose to get in touch with us via email.
• Sign-up information — your name, email address, organisation and where you heard about us, if you complete the sign-up form on our website.
• Technical data — your IP address, browser type, operating system, and general location data. This is collected automatically through server logs.

We do not use cookies for tracking or advertising. If this changes in the future, we will update this policy and provide appropriate notice.

2. How we use your data

We use your personal data only for the following purposes:

• Responding to enquiries — if you email us, we use your contact details to reply. The lawful basis for this is legitimate interest (Article 6(1)(f) UK GDPR).
• Keeping in touch — if you sign up, we use your details to send you occasional news about Scafell, our articles and events. The lawful basis is consent (Article 6(1)(a) UK GDPR). You can withdraw consent at any time by emailing hello@scafell.ai or using the unsubscribe link in any email we send, and we will stop contacting you.
• Website operation and security — technical data is used to keep our website running, secure, and to understand general usage patterns. The lawful basis is legitimate interest.

3. Data sharing

We do not sell, rent, or trade your personal data. We may share data with:

• Hosting providers — who store and serve our website on our behalf, under appropriate data processing agreements.
• Service providers — we store sign-up records in Google Sheets (Google Workspace) under Google’s data processing terms. Google acts only on our instructions and does not use this data for its own purposes.
• Legal obligations — if required by law, regulation, or legal process.

4. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes described above. Contact enquiries are retained for up to 24 months, after which they are deleted unless there is an ongoing relationship. Sign-up records are kept until you withdraw consent, or for up to 24 months after we last contacted you, whichever is sooner. Server logs are retained for up to 12 months.

5. International transfers

Our website is hosted within the United Kingdom and the European Economic Area (EEA). Where our service providers process data outside the UK or EEA, we rely on UK adequacy regulations or the UK International Data Transfer Addendum to standard contractual clauses, in accordance with UK GDPR requirements.

6. Your rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your personal data.
• Restriction — ask us to limit how we use your data.
• Objection — object to our processing of your data.
• Portability — request your data in a structured, commonly used format.

To exercise any of these rights, please contact us at hello@scafell.ai. We will respond within one month.

7. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

8. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

9. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us at hello@scafell.ai.